Eager Juice
issue:
Eager faced distribution issues in Tesco and needed to acquire further retail shelf space to drive growth.
solution:
Revamped packaging and our ‘Glug with Confidence’ campaign helped secure space in Tesco and resulted in Sainsbury’s coming on board.
result:
Eager Juice has now successfully moved from being an off trade, beneath the counter juice, into a consumer facing, multiple SKU’s juice brand.
