Cask Ale
issue:
Generate journalist and industry interest into the relative health of the Cask Ale market.
solution:
The Cask Ale report brought together many of the successful independent cask ale brewers and presented their achievements in a positive light. The look of the brochure successfully married the traditional aspect of the industry with a modern and professional design look and feel.
result:
The report generated many more column inches from journalists. The cask ale industry saw the benefits of speaking with one voice and the report was immediately commissioned again for the following year.
