Hasbro
issue:
Design spreads required for Asda to demonstrate the depth and range of the Hasbro offer.
solution:
Layout and clever design elements allowed huge product range to be shown whilst retaining a clear and well branded look. The ‘playschool path’ became a key design feature to clearly communicate to parents of pre-school children.
result:
Generally thought to be the most successful spreads Hasbro had produced by both Hasbro and Asda.