Liberation Group
issue:
Legal and General Venture Capital purchased 65 individual pubs on Guernsey, Jersey and Alderney and needed a cohesive brand group name.
solution:
Created a new group identity; ‘The Liberation Group’ and brought all the disparate pubs together under one banner.
result:
The purchase and re-branding by LGV (a mainland based equity group) was seen as a hugely positive step by the close knit Channel Island community.
