Notcutts Garden Centres
issue:
Notcutts needed a coherent and consistent set of brand guidelines to apply across a huge range of collateral.
solution:
Brand guideline book covering everything from POS to DM, shelf strips to Pet Centre.
result:
The look of the Garden Centres was transformed. A cleaner more modern look helped customers navigate the stores, whilst the clarity of key messages dramatically improved. It can be no coincidence that sales in the stores that were updated improved considerably after the refit.
