Thrive Petfood
issue:
Product needed to shift from being targeted mainly at vets and moved towards being a fully fledged consumer brand.
solution:
Packaging given complete overhaul, brand re-positioned as a lifestyle product, with all marketing built around the need state of the dog.
result:
Product range widened, stocked deeper in Waitrose and independent retailers plus gained listings in the lucrative US market as part of an ambitious expansion plan.
