Liberation Group
issue:
LGV purchase 65 individual pubs on Guernsey, Jersey and Alderney
solution:
By creating a new group identity ‘The Liberation Group’ and bringing all the disparate pubs together under one banner.
result:
Sales up an astonishing 700%.
The purchase and re-branding by LGV (a mainland based equity group) was seen as a hugely positive step by the close knit Channel Island community.
