Majestic in France
issue:
Sales in France had fallen year on year for the past 5 years, as cross channel shopping had become less popular.
solution:
Communicated clearly the £2 duty saving on every bottle under the ‘Parlez Vous France Save’ idea, with a visual style that evoked a great day out. Copy highlighted some of the huge savings customers could expect.
result:
Trend of last few years reversed. Significant increase in sales - some weeks saw increased sales up a staggering 60%.
