Sage
issue:
A whole package of DM required for Sage; The Notcutts Garden Centre Privilege Club.
solution:
Membership packs, renewal reminders and special offers all communicated in a consistent branded manner.
result:
Renewal rates were at the top end of expectations, whilst the events and special preview evening were a sell out. The Sage Privilege Club is widely accepted as leader in its class, with many other garden centres adopting some of the key elements of the Sage scheme.
