Total Orthodontics
issue:
Take away the fear of the orthodontic dentist and encourage people to approach the practice for a consultation.
solution:
Postcards were sent out which cleverly demonstrated the benefits of orthodontic treatment - teath straightening - in a warm, less clinical, but still professional way.
result:
The practices had many more direct enquiries rather than dentist referrals than ever before. The practices were running at full capacity following the mailings and further practices were being planned.
