As Creative Director, Steve is passionate about delivering business results for babyGRAND’s clients, through powerful, differentiating, cut-through creative thinking.

He brings with him vast experience, having run the Creative Department in some of the biggest and best advertising agencies in London. As Creative Director and Head of Art at TBWA, he was in the top ten highest awarded creative people in London.

He was responsible for running large accounts such as Nissan, as well as more boutique accounts like Wonderbra, Wrangler and Pretty Polly.

At Burkitt DDB he wrote and produced work for John Lewis for nearly six years, creating communication ideas across all media, resulting in record profits for the partnership.

He created hugely successful campaigns for Peroni beer and Radley handbags, examples of how great product and powerful advertising can propel brands forward.

It’s that knowledge and creative ability that is now benefitting babyGRAND’s clients.

Richard is responsible for the design, look and feel of all the work babyGRAND produces. His skills cover logo design, DM mailings, website design, packaging and brochures as well as advertising art direction.

Richard has had great success in some of London’s top agencies, including TBWA and as the senior designer at RKCR/Y&R.

During his time there he designed and oversaw the major change in styling for Marks & Spencer.

His team were responsible for implementing these changes across all M&S communication, both in paid for advertising, display and TV.

He also ran a small design team of people responsible for a range of clients, from DM pieces for Ford, through to digital ads for Lloyds Bank.

His influence on all aspects of our creative output is invaluable to babyGRAND’s clients.

Jon is the driving force behind the commercial success of babyGRAND’s clients.

His focus is on customer engagement, CRM programmes, direct mail campaigns and how to influence consumers in store or online to maximise revenue.

Jon has huge experience affecting customer behaviour having worked at Arc and Wunderman.

At Arc he handled Samsung’s integrated campaigns, driving sales across 300 Orange and 250 Carphone Warehouse stores.

He was also responsible for getting Coca Cola onto digital displays in gyms demonstrating the depth and breadth of the brand’s range. His instore experience has also benefitted clients such as Mastercard and Barclaycard.

During his Wunderman days, he managed the Ford Dealership POP campaigns, capturing data, driving sales and implementing CRM programmes.

His knowledge and consumer understanding is a vital asset for babyGRAND’s clients.

Julian Calderara helps our clients with strategic issues, especially those in the retail sector. He has extensive knowledge of how brands can best engage with consumers, both instore, online and in mainstream mass media.

Julian spent many years working in some of the very best agencies in London, both as a senior account director, strategist and recently as MD of Burkitt DDB, during which time he continued to run the John Lewis account.

Over a period of 14 years on the business, he was instrumental in taking John Lewis from a newcomer to advertising, into a successful user of television, press, posters and online media.

His time spent at Touch DDB gave him a valuable insight into the world of new media and an appreciation of what makes for the perfect marketing mix.

He is a double IPA Effectiveness winner for Radley Handbags and the most recent addition to the babyGRAND team.