Notcutts Garden Centres
issue:
Garden Centre signage and POS was dated and hindered ability to ‘sell’ instore.
solution:
A rebranding of all the major areas within the Garden Centre, new POS drawing attention to product, table talkers and promotions to help drive sales.
result:
A record year for the business in the most difficult trading conditions anyone can remember. Customers more often than not came in to buy one thing and were tempted into further incremental purchases.
