Coca Cola
issue:
A need to increase sales of Coca Cola products from vending machines in the South East.
solution:
‘Sticker Stampede’ ran as part of the ‘Say Yes to Summer’ campaign. The promotional mechanic saw individual prize draw winning stickers applied to 400 winning soft drink products, backed by posters and on-machine branding.
result:
During the promotion, sales from vending machines increased by up by 30%.
